Christmas greetings from the MINTO

Christmas greetings from the MINTO!

What could be nicer than a short break in Winter Wonderland during the stressful Christmas shopping! This is exactly what the MINTO shopping center has implemented with the innovative technology of our MINTANO One Photobooth The far-reaching mall promotion was optimally supplemented with postcard printing.


Immerse yourself in the world of Christmas

With our innovative AR photo box, it was easy to let visitors immerse themselves in a beautiful Christmas world in just a few seconds. One of the most important functions is the magic green screen. This enables the transformation of the visitor's environment into a winter wonderland through high-quality AI technology. In addition, visitors can choose from a variety of Christmas AR filters, AR-Filternsuch as Santa hats or reindeer antlers.


Christmas greetings the classic way

Wishlist’s and Christmas cards are almost retro. They have been replaced by email and tablet applications. One is all the more happy about a postcard these days in their Letter box. These surprises are particularly welcome in emotional times of the year, such as winter. 

With this background, the action in MINTO was also extended by a postcard printing. Visitors could print their picture as usual with the MINTANO One Photobooth The picture was then automatically printed out on a postcard, which could be filled out directly on site. We then sent all the postcards to the visitors' loved ones. This is how the mall promotion turned into a high-performance cross-media campaign.


Robust and equipped for every eventuality

Die MINTANO One ist für eine mehrwöchige Mall Promotion perfekt geeignet. Bei der Entwicklung der MINTANO ONE  we paid particular attention to quick assembly. This is set up in three simple steps thanks to its plug-in system. The slim and elegant photo system offers a large branding area. The easy-to-use UX also enables successful implementation without the use of promoters. A promoter was only on site at the MINTO at the weekend to increase awareness of the postcard campaign.

Virtual Extension

The MINTO is large, so not every customer can pass by the Fotobox booth. In order to increase the reach of the action, the action was extended by a digital variant. For this purpose our VIRTUAL BOOTH used. Visitors had the opportunity to take a photo similar to the one taken with the MINTANO One to create. The Magic Greenscreen function and the AR Filter have not been missing in the process, of course. To take a photo, the visitor only had to scan one of the QR codes that were distributed throughout the mall. Then, with just a few clicks, the photo could be taken from the smartphone via the browser-based app.


MINTO Rallye:
The MINTO has been a long-standing customer of MINTANO. 2019 A wide-ranging mall promotion campaign was implemented in MINTO in 2019. A photo rally through the entire shopping center attracted a lot of attention and left customers with lasting memories. Watch the video and see the action for yourself!