Case Study

BCN showcases brand diversity with the OneMax photo box

customer
BCN
PRODUCT
OneMax photo box
Area of use
Fairs & conferences
objective
Interaction & social reach

objective

campaign goal

campaign goal

As a marketer of iconic media brands such as BUNTE, ELLE, Harper's Bazaar or GQ, BCN uses trade fair appearances and industry events specifically to emotionalize and interact with partners, customers and industry contacts.

With the OneMax photo box from MINTANO, a scalable tool was implemented that takes brand engagement to a new level — through personalized content experiences directly on site.

Objectives at a glance

Objectives at a glance

Making brands emotionally tangible — from BUNTE to ELLE
Activate & engage participants
Generate measurable reach & content with social media potential
Smooth implementation without internal effort

OneMax — premium photo box with all-round service

BCN has the OneMax photo box than own, permanently configured solution acquired by MINTANO — with a decisive advantage: MINTANO takes care of the complete fulfillment all about assignments — flexible, professional and reliable.

For BCN, this means:
No internal costs for technology, transport or support
Consistent quality & reliable implementation at every event
Flexible adaptation of content to target group & location
One point of contact for all aspects
Feature Image
Feature Image

Content route: On the cover — live and to take away

The content approach is as simple as it is effective: At events, visitors can express their personal Magazine cover shoot experience. Whether BUNTE, ELLE or another BCN medium — every recording is made by AI background exemption and an individually designed cover overlay to a high-quality print experience.

Highlights:
Selection of magazine brands — freely configurable depending on the event
Automated image processing with cover layout
Local printout & digital download
Perfect for social sharing — with a high recognition value

Results: Content that works — brands that shine

The photo box is a real one for all trade fairs and events crowd pleaser. The content-first approach creates high-quality material that is both suitable for participants as well as for BCN itself is valuable — be it for Social media activation, for Brand Visibility or to Lead generation through interaction.

Effects at a glance:
Long stay & brand loyalty at the exhibition stand
Enthusiastic participants with personalized keepsakes
Brand visibility on social networks
Measurable impact through real-time analytics in the OneOS dashboard
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upshot of the campaign

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Sessions
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days (period)
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interactions
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Prints
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Shares
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Social Reach

Content examples

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