Case Study

AOK digitizes employee portraits with OnePortrait

customer
AOK
PRODUCT
OnePortrait
Area of use
Outlook & Teams
objective
Professional profile pictures
Abbildung eines Handys auf dem ein Mitarbeiterportrait mithilfe von OnePortrait aufgenommen wurde.

Objective

The AOK has set itself the goal of providing all employees — existing and new — with a uniform, professional profile picture. These should be used, for example, in Outlook, internal tools or signatures and, above all, facilitate collaboration: because anyone who has a face in front of their eyes works more personally.

In the past, this meant time-consuming photo shoots at various locations. Today, all it takes is a QR code or a dashboard invitation to simply take pictures of yourself online — thanks to OnePortrait, the scalable platform for virtual employee photos.

Objectives at a glance

Objectives at a glance

Strengthen team transparency: employees see who they are working with
Uniform public image: professional, CI-compliant photos
Process simplification: Elimination of photo days & coordination costs
Scalable solution: ideal for large teams & distributed locations

Accessible web app

With

Key Features
Access via QR code or direct invitation from the dashboard
Record via desktop or smartphone — anywhere
No shooting, no camera, no studio required
Aufnahmescreen der OnePortrait Fotobox auf einem Handy.
Laptop Ansicht des Dashboards von OnePortrait.

Cloud dashboard

The implementation is lean, efficient and scalable — ideal for organizations with many employees.

Technical advantages:
80% cheaper than classic photo shoots
Ready to use in just a few minutes
Highly scalable — from 10 to 10,000 employees
GDPR-compliant & securely hosted

True Mode: Authentic photos, AI-optimized

The AOK uses OnePortrait's True Mode. This optimizes the real image — without artificial generation or avatar effect. Clothing, facial expression, and pose remain unchanged, while background, lighting, and colors are automatically harmonized.

Benefits of True Mode:
Natural look with a professional effect
Uniform background for consistent presentation
Automatic upscaling for brilliant images on all devices
No manual post-processing required
Vorher-Bild einer Frau.Nachher-Bild einer Frau, welches KI-optimiert wurde.
Before
After
Ein Mitarbeiter von der AOK sitzt an seinem PC und hat das Dashboard von der OnePortrait Fotobox geöffnet.

Personal support & continuous optimization

The AOK is supervised by a dedicated customer success manager who accompanies the process — from initial integration to ongoing development.

Project process:
Onboarding: Defining style & requirements
Integration: Technical integration & test phase
Launch: roll-out via internal communication channels
Optimization: Ongoing feedback, reporting & development

Content examples

Mitarbeiterfoto einer Frau aufgenommen mit der OnePortraitFotobox.Mitarbeiterfoto welches mit der OnePortrait Fotobox aufgenommen wurde.Mitarbeiterfoto welches mit der OnePortrait Fotobox aufgenommen wurde.Mitarbeiterfoto welches mit der OnePortrait Fotobox aufgenommen wurde.Mitarbeiterfoto welches mit der OnePortrait Fotobox aufgenommen wurde.Mitarbeiterfoto welches mit der OnePortrait Fotobox aufgenommen wurde.

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