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Case Study
Underberg & Die Fantastischen Vier inspire OMR audiences with photo marketing
customer
Underberg
PRODUCT
OneVirtual & OneGo
Area of use
festivals
objective
Interaction & social reach
objective
campaign goal
In collaboration with
In order to give this movement a face,
Objectives at a glance
Objectives at a glance
Make brand cooperation tangible: Underberg's characterful taste meets the cult factor of fantas — an experience that lasts.
Increase reach: Shareable content with innovative content design.
Generate leads: Sweepstakes and GDPR-compliant data collection.
OneVirtual: The scalable photo campaign at the exhibition stand
The virtual photo box
Key Features:
Maximum scalability thanks to self-service via smartphone
Web app with an Underberg look & feel
Automated photo marketing — without personnel costs
Integrated sharing features for social media
OneGo: Mobile brand experience on the OMR site
With the mobile photo box
Benefits of the OneGo campaign:
Mobile interaction directly with the target group
Instant printing for physical reminders with brand loyalty
Smart combination of photo marketing and product placement
Content route 1: AI filters in the Fanta 4 look
With the virtual photo box
Highlights:
AI visual in authentic campaign style
Strong recognition value
Great for social sharing
Before
After
Content route 2: Stylish photos with animated overlays
High-quality portraits were created on site with animated overlays in
Key facts:
Moving image instead of standstill — with a wow effect
Subtle yet strong brand integration
Combining realness and festival vibe
Lead generation: experience meets conversion
In both the mobile and virtual campaign, there was a
Strategy & implementation:
Participation via pre-download form
Opt-in for giveaway & newsletter
Clear, transparent data communication
Optional CRM connection
Content examples
