.svg){kind=icon}
Case Study
Underberg & Die Fantastischen Vier inspire OMR audiences with photo marketing
customer
Underberg
PRODUCT
OneVirtual & OneGo
Area of use
festivals
objective
Interaction & social reach
Objective
campaign goal
In collaboration with Radar Media, MINTANO executed a high-impact photo campaign for Underberg and Die Fantastischen Vier at the OMR Festival 2025. The goal was to bring the brand partnership to life emotionally—while achieving maximum digital reach.
To give this movement a face, a digital photo campaign was implemented with MINTANO that made participation both accessible and impactful, utilizing OneVirtual and a live gallery on the campaign website.
Objectives at a glance
Objectives at a glance
Make brand cooperation tangible: Underberg's characterful taste meets the cult factor of fantas — an experience that lasts.
Increase reach: Shareable content with innovative content design.
Generate leads: Sweepstakes and GDPR-compliant data collection.
OneVirtual: The scalable photo campaign at the exhibition stand
The virtual photo box
Key Features:
Maximum scalability thanks to self-service via smartphone
Web app with an Underberg look & feel
Automated photo marketing — without personnel costs
Integrated sharing features for social media
OneGo: Mobile brand experience on the OMR site
With the mobile photo box
Benefits of the OneGo campaign:
Mobile interaction directly with the target group
Instant printing for physical reminders with brand loyalty
Smart combination of photo marketing and product placement
Content route 1: AI filters in the Fanta 4 look
With the virtual photo box
Highlights:
AI visual in authentic campaign style
Strong recognition value
Great for social sharing
Before
After
Content route 2: Stylish photos with animated overlays
High-quality portraits were created on site with animated overlays in
Key facts:
Moving image instead of standstill — with a wow effect
Subtle yet strong brand integration
Combining realness and festival vibe
Lead generation: experience meets conversion
In both the mobile and virtual campaign, there was a
Strategy & implementation:
Participation via pre-download form
Opt-in for giveaway & newsletter
Clear, transparent data communication
Optional CRM connection
Content examples
