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Underberg & Die Fantastischen Vier inspire OMR audiences with photo marketing
objective
campaign goal
In collaboration with Radar Media set MINTANO at the OMR Festival 2025, an eye-catching photo campaign for Underberg and Die Fantastischen Vier um. The aim was to make the brand cooperation emotionally tangible — with maximum digital reach.
In order to give this movement a face, MINTANO implemented a digital photo campaign that makes participation low-threshold and effective: With OneVirtual and one Live gallery on the promotional website.
Objectives at a glance
Objectives at a glance
OneVirtual: The scalable photo campaign at the exhibition stand
The virtual photo box OneVirtual from MINTANO offered an immersive experience right at the Underberg stand. Using a prominently placed QR code, visitors could easily create their own branded reminders — quickly, digitally and without waiting in line.
OneGo: Mobile brand experience on the OMR site
With the mobile photo box OneGo MINTANO brought the action to where the audience was. Promoters wearing eye-catching college jackets moved across the grounds and combined photo experience with direct sampling. Photos were output directly on site using mobile Polaroid printers.
Content route 1: AI filters in the Fanta 4 look
With the virtual photo box OneVirtual Participants were able to immerse themselves in a distinctive black and white ribbon motif of the Fantastischen Vier. The specially developed AI filters integrated them seamlessly into the campaign's visual language.
Content route 2: Stylish photos with animated overlays
High-quality portraits were created on site with animated overlays in Underberg branding — a modern, playful content approach with high visual appeal.
Lead generation: experience meets conversion
In both the mobile and virtual campaign, there was a GDPR-compliant lead mechanics integrated. In this way, range became a measurable value.
Content examples
