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German Animal Welfare Association makes street cats visible — with OneVirtual & Live Mosaic
objective
campaign goal
With the nationwide campaign #Katzenfreund Is he calling German Animal Welfare Association to campaign for the protection of street cats. The aim is to raise public awareness of the invisible suffering of millions of animals in Germany — and to build up political pressure together.
In order to give this movement a face, MINTANO implemented a digital photo campaign that makes participation low-threshold and effective: With OneVirtual and one Live mosaic on the promotional website.
Objectives at a glance
Objectives at a glance
OneVirtual: Making an animal welfare statement with a selfie
The virtual photo box OneVirtual by MINTANO allows participants to create a personal statement photo directly via smartphone or desktop. With just a few clicks, the images are created, branded and automatically integrated into the campaign logic.
Live mosaic: Visibility that grows — voice by voice
Each generated image is automatically integrated into the digital street cat mosaic on the website. The mosaic shows in real time how many people are already working on the topic. It turns individual voices into a collective movement — visually, impressively and emotionally.
Content route: Activism in image form
The image motifs were specifically designed in such a way that they both address emotionally as well strong shareability offer for social media. Thanks AI background exemption Can supporters connect with various Animal Welfare Motives position and thus set a clear visual sign.
Results & impact: Digital participation that moves
The campaign became a successful digital model: Numerous supporters used the virtual photo box, shared their pictures publicly and showed their faces for the street cats. The mosaic is constantly growing — and with it political pressure.
Technological reliability for social impact
Such a high-profile and technically complex campaign requires a strong implementation partner. MINTANO delivered with OneVirtual and the integrated Live mosaic not only the tools — but also stability, performance and GDPR compliance at the highest level.
Content examples
