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German Animal Welfare Association makes street cats visible — with OneVirtual & Live Mosaic
objective
campaign goal
With the nationwide campaign
In order to give this movement a face,
Objectives at a glance
Objectives at a glance
OneVirtual: Making an animal welfare statement with a selfie
The virtual photo box
Live mosaic: Visibility that grows — voice by voice
Each generated image is automatically integrated into the digital street cat mosaic on the website. The mosaic shows in real time how many people are already working on the topic. It turns individual voices into a collective movement — visually, impressively and emotionally.
Content route: Activism in image form
The image motifs were specifically designed in such a way that they both
Results & impact: Digital participation that moves
The campaign became a successful digital model: Numerous supporters used the virtual photo box, shared their pictures publicly and showed their faces for the street cats. The mosaic is constantly growing — and with it political pressure.
Technological reliability for social impact
Such a high-profile and technically complex campaign requires a strong implementation partner.
Content examples
