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Schaeffler connects employees worldwide through digital photo campaign
objective
campaign goal
On the occasion of the merger of Schaeffler and Vitesco Technologies, MINTANO implemented a global, digital photo campaign that made the new unit possible to experience symbolically and visually. The activation was aimed at employees at all international locations — as a sign of solidarity and a new start together.
Objectives at a glance
Objectives at a glance
OneVirtual: The virtual photo box as a global bridge
The entire campaign was carried out with the virtual photo box OneVirtual implemented by MINTANO — as a purely digital solution without physical effort. All employees were able to participate from anywhere, directly via smartphone or desktop.
Content route: Unified look through AI
Through automated AI background removal and branded overlays, all photos were presented in a consistent, professional style. There were two designs to choose from — both designed in the colors and values of the merger under the claim “Stronger Together”.
The highlight: Live digital mosaic on the Schaeffler website
A particular highlight of the campaign was digital photo mosaic, which is live on Schaeffler website was integrated. Each photo submitted became part of a growing work of art that visualized the global team spirit.
Global performance: technology that connects
Thanks to MINTANO's international server infrastructure, fast loading and rendering times were guaranteed, even with high volumes — from Brazil to Germany to Australia.
Content examples
