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Schleich inspires at the toy fair with an interactive photo campaign
objective
campaign goal
To mark the 90th anniversary, Schleich presented itself at the toy fair in Nuremberg with a special highlight: an emotional photo activation that invited visitors both locally and digitally to dive into the world of imagination. Together with MINTANO, a hybrid solution was created that perfectly combined tradition and modernity, exhibition experience and digital scaling.
Objectives at a glance
Objectives at a glance
OneMax: Stationary photo box as a highlight at the exhibition stand
Die OneMax Photo box was prominently placed on the Schleich exhibition stand — fully branded, intuitive to use and consistently frequented by trade fair visitors. It was the central entry point to the imaginative campaign #MakingFriends.
OneVirtual: Imagination has no limits
Parallel to the trade fair, the virtual photo box made OneVirtual from MINTANO digital participation — ideal for employees, international partners and customers who could not be there. The online extension provided additional reach and visibility.
Content route: Unicorn riding & mammoth encounter with BrandAI
At the heart of the campaign was the creative Image presentation via the BrandAI feature by MINTANO. Participants were visually integrated into the world of Schleich — as riders on a unicorn or side by side with a mammoth, two of the brand's most popular characters.
Lead generation: creativity meets conversion
The campaign combined emotional storytelling with a clear goal: Lead generation in a B2B context. Contact data was collected both at the stationary photo box and online in accordance with the GDPR.
Content examples
