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How Carema and Point Mobile Use AI to Attract More Visitors at Trade Fairs
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Campaign Goal
campaign goal
Carema is a reseller and distribution partner for Point Mobile. Together, both companies sought a way to drive more foot traffic to their trade fair booths and stand out among numerous exhibitors. The activation needed to spark visitor curiosity, actively engage attendees, and present the Point Mobile brand in a modern, hands-on way.
At the same time, creating a natural conversation starter and lowering the barrier to initial contact was key. The goal was to build a positive brand experience that leaves a lasting impression well beyond the event.
Objectives at a glance
Goals at glance:
The Solution: Interactive Trade Fair Activation with OneMax
With the OneMax + OnePrint Bundle, visitors created custom AI photos in just seconds. Themes like K-pop star, pirate, or astronaut delivered an entertaining experience. The branded images could be printed instantly and shared digitally.
Attention that attracts visitors
The K-Pop star filter in particular drew large crowds. At times, long lines formed and visitors even came over from other exhibition halls. A constantly growing photo wall sparked additional curiosity among passing trade fair attendees.
More conversations at the trade fair booth
The photo booth made initial contact with visitors much easier. Attendees stopped by on their own, tried out the AI filters, and naturally struck up conversations with the booth team. This led to more interactions with trade visitors, partners, and potential clients.
Smooth execution with dedicated personal support
“MINTANO supported Carema from initial planning through to teardown. Fast response times, clear communication, and a hassle-free setup ensured smooth execution. This allowed the on-site team to focus entirely on their visitors and conversations.”The campaign combined emotional storytelling with a clear goal:
- Frank Klein, Managing Director Carema GmbH
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