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enoptik Inspires at SPIE Photonics West with Professional Photo Activation
Campaign Goal: Brand Presence on an International Stage
At SPIE Photonics West 2025 in San Francisco – one of the world's most important trade fairs for photonics, laser technology, and imaging – FAIRNET implemented a high-quality photo activation at the exhibition stand on behalf of Jenoptik. The goal was to make Jenoptik's brand presence emotionally tangible for international trade visitors while simultaneously creating a personal keepsake that resonates beyond the exhibition visit.
Objectives at a glance
Goals at a Glance
OneMax: Premium Photo Booth Directly at the Exhibition Stand
The OneMax photo booth was fully branded in Jenoptik's corporate design (CI) and served as a natural gathering point at the exhibition stand. Thanks to its professional appearance and intuitive operation, it ensured high foot traffic and positive interaction with stand visitors.
Magic Greenscreen & OneMosaic: Individual Photos, Collective Brand Image
A special highlight was the use of the Magic Greenscreen, which enabled two individual background motifs. Visitors could choose between a neutral background in Jenoptik colors and a San Francisco motif featuring the Golden Gate Bridge – a local connection that perfectly reflected the international character of the trade fair. Furthermore, all photos flowed live into the digital Live Mosaic – a growing community image that additionally energized the exhibition stand and made the activation visible to everyone.
Ready for International Use: MINTANO Also in the USA
SPIE Photonics West in San Francisco marked Jenoptik's third consecutive deployment of MINTANO in the USA. A decisive advantage: The OneMax photo booth can be easily shipped internationally and quickly set up on-site. This makes it ideal for global trade fair appearances where smooth logistics, easy handling, and a high-quality brand experience are equally required.
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