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How Carema and Point Mobile Use AI to Attract More Visitors at Trade Fairs
Campaign Goal
Campaign goal: Making the future of the pharmacy tangible
For the Wort & Bild Verlag pharmacy show at expopharm 2026 in Munich, LOOPING ONE teamed up with MINTANO to create an AI-based trade fair experience centered on the "Future of the Pharmacy." The goal was for visitors not just to observe the future scenario, but to become a part of it. Using a custom-branded OneMax and Motion AI, personal AI videos were created that transported participants directly into a futuristically staged pharmacy.
Objectives at a glance
Goals at glance:
Into the pharmacy of the future with Motion AI
With Motion AI, visitors became part of the future scenario themselves. The AI integrated them into a futuristically designed pharmacy and transformed their footage into a short motion sequence. A branded frame picked up on the expopharm theme and the Apotheken Umschau brand world, directly connecting the individual content to the trade fair appearance.
Custom-branded OneMax at the trade fair booth
A custom-branded OneMax served as the starting point for the activation. It blended seamlessly into the trade fair booth and acted as the interface between visitors and the Motion AI experience. Participants launched the application directly at the photo booth and created the recording that served as the foundation for their personal AI video.
AI processing with no waiting at the photo booth
Generating the Motion AI videos took about three to five minutes. To ensure visitors didn't have to wait at the OneMax, the finished result was sent directly to their provided email address after processing. This allowed the next person to use the photo booth immediately while the previous video was being created in the background.
Content examples
